GROWTHLAND
NTT and Growthland’s 4DBX enable Tour de France Virtual Sports Live Show
Thursday, 8 July / 2021
#GROWTHLAND
NTT -Official Technology partner of the Tour de France- entrusted Growthland’s 4DBX -the disruptive marketing initiative from NTT Disruption- to produce Tour de France Virtual Sports Live Show. The live stream and virtual production explored how NTT has been providing the core tech of Le Tour, from NTT Virtual Sports Studio. Thanks to Growthland’s Fourth Dimension Brand Experiences (4DBX) technology, NTT brought together the physical and digital worlds. It connected six speakers from different locations in an enhanced virtual scenario, that leveraged on the latest exponential technologies in the areas of virtual production, cloud and digital technologies.